The Opportunity of Social Media

Social media is an incredible opportunity for businesses to be taken to the next level.

Think about it - when in the past have small to medium businesses ever had means of advertising to people who are their target demographic right on their doorstep? Never. You know that. And that is why you're reading this, because you want to use your social media to grow your customers or client base of following.
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Whether you go down the route of paid or non-paid advertising and brand awareness efforts, the return to your business is something that can benefit you short-term, and will benefit you long term. ⠀
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A lot of businesses I talk to have the wrong mindset when it comes to viewing the value social media can have for them. It's very often that the focus is on the short term returns. Of course, this needs to be accounted for. However, social media is an investment. It's an investment of time and resources, but the overall goal should be geared towards building an audiences that you can engage and connect with. ⠀
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When you do this, the audience will be at your disposal to communicate your offering to. And because you've built up this relationship with them, they'll be much more receptive to what you have to say. ⠀

You can use clever retargeting efforts to build up brand awareness with initial advertising and then put less soft-sell offers in front of the people who have engaged with your initial advert.
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As I've said before, use your social media to tell a story, and then invite your followers to be part of that story. That's what will make you different from everyone else. ⠀
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Your story is unique to you. Share it.