So if you're here, you've probably tried Facebook Ads and haven't found great results, or at least you think they could be doing better. Don't worry, 99% of business owners and marketing manager have been in the exact same position. But the most important thing to note here, is that it's not your fault that it hasn't gone to plan.
You're a business owner or maybe even a marketing manager. You have 101 other things to be doing with your time than wondering how to best use Facebook ads, keep up to date with the latest trends, and wonder what the hell an algorithm is. But all is not lost, we're here to help! Every day we handle our client's ad-spend to implement it as effectively as we possible can.
The first thing you should know is there are a bunch of different marketing campaigns you can run on Facebook. Yep, that's right - there's a WHOLE lot more to Facebook Ads than just boosting a post. If you boost posts, please reconsider. You're throwing away money by doing this!
But let's get back on track, Facebook Advertising is the best marketing opportunity for small to medium businesses that has ever existed. At no other stage in marketing history can you put ads to people who are on your door-step, who are interested in your business, and who can redeem your offers with a few clicks of a button. Facebook's multi-billion dollar algorithm holds a bunch of information to help your ads get in front of the right people and perform as best they can. Of course, it's not all just down to an algorithm, you need someone to manage your ad-spend effectively and that's exactly what we do.
We collect the right data to find your target audience and put ads repeatedly in front of them in clever ways so they're more likely to convert. Not only do we do this with cold audiences (potential customers who have never seen your ads), but we also set up sequences for warm audiences (potential customers who have seen your ads before). For example, people who visit your website, interact with your social media content, and who have purchased from you in the past.
On top of this, Facebook allow you to monitor and track Key Performance Indicators (or KPI's). So if you're a little bit wearing of putting money in, you can feel safe in the knowledge that it is far more advances than any forms of traditional marketing. You can see exactly how much it takes to acquire a new customer or lead (CPA -Cost Per Acquisition) or how much you pay per 1,000 impressions (CPM - Cost Per Mille - price per 1,000 views on your ad).
This is probably all sounding a little bit complex, and it is if you can't spend hours each day staying on top of it and learning about it. However, if you want to hear a bit more about what we can do for your advertising spend, let's hop on a call!
No one wants to burn money. Everyone wants to see their money grow - and we can help do exactly that!
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