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Modern SEO Techniques to Rank Your Website

Perhaps, you know what SEO is.  SEO stands for Search Engine Optimisation.  It is the process of using various techniques and strategies in order to drive your website at the first page of search engine results like Google, Yahoo, Bing, AOL, and others.


However, the strategies that worked before may not work now.  So, what are the modern SEO strategies that you need to know?


Use LSI Keywords Properly


LSI stands for Latent Semantic Index.  It is a system that helps search engines analyse its users using specific keywords.  Based on the search patterns, search engines would link one keyword to another keyword. When you strengthen your targeted keywords with keywords semantically related to them, you increase your chances of ranking higher in search engine results.


But how do you use LSI Keywords to rank higher?


First off, you need to determine your keywords and use them properly.  You cannot insert keywords haphazardly.  Remember the rule on keyword density.  Make sure to avoid stuffing your articles with keywords.  To rank better, you have to place your keywords in the following places: 


  • Permalink
  • H1 tag
  • H2 tag
  • In title tag
  • Image’s ALT Text
  • At the start and end of your article


Utilise Local SEO Results


The goal of search engine optimisation is to grow visible in organic search engine results.  Google and other search engines consider various factors in order to improve site rankings, determine traffic sources, and increase awareness.


Every day, thousands of customers use Google’s local search to find businesses in their area.  It is important to utilise this for your SEO campaign.  This will help increase your chances of attracting potential customers to your website.  Localisation is the process of adapting your website to the local language and culture of your target audience.  It is also adopting your website into the different local cultural context.


Build Your Website Citations


For SEO to work, you need to ensure that your website is featured on citation sites and other business directories.  This helps potential customers find your business and your company’s address, phone number, and name on citation sites.  They will also be able to get extra information on business directories.  This will help improve your site’s rank on search engine results.


Claim Your Google My Business Listing


It is important to claim your Google My Business Listing.  This will help your company display your company’s important services such as maps, Google+ page, local search, and more.


Manage Your Website Reviews and Ratings


It is important to monitor and manage your reviews.  Honest and genuine reviews are crucial for showcasing the quality of your products and services.  These reviews also give search engines the signals that your site and service are trustworthy and useful.


Get High-Quality Backlinks


Getting more backlinks especially quality ones will help search engines recognise your website as a trustworthy source of information.  These may include links from local newspapers, influencer’s social media accounts, bloggers, business websites, and other quality sites.  These links will help improve your site’s visibility.


There are two kinds of backlinks: do follow backlinks and no follow backlinks.  Do follow backlinks are those that allow bots to follow them.  This is one of the factors that Google uses in order to determine ranks.  No follow backlinks do not allow search engine bots to follow the links.


To create backlinks, you need to know your audience.  You have to know them and decide what you need.  You should also create a list of your competitor websites.  You can use tools like Ahrefs, and check out the websites that your competitors are getting backlinks from.


Optimise Your Content for Mobile Users


Most people browse websites through their mobile phones.  Make sure to design your website to be mobile friendly.  It needs to be responsive.  You can create an SEO-optimised mobile content in various ways.


First off, you have to optimise the text.  Make sure to use shorter and precise words.  Secondly, you need to optimize your images and videos.  Images are a great way to ensure that your content is readable and useful to mobile users.  Of course, you can also use screenshots, memes, graphics, and other visual images to relay your content or message and keep your audience interested.  Just make sure that your images are optimised for mobile users.


Thirdly, you need to make sure that you optimise your design.  It has to be responsive.  It should be used for all platforms.  Your screen size and content should fit various mobile devices.


Ramp Up on Your Social Media SEO Campaign


Social media and search engine optimisation go hand in hand.  Search engines determine people’s behaviour through social media.  They also determine trends through social media as well.  Social factors are incorporated into algorithms in order to determine ranks.


Many people opt to look for stories on social media sites like Facebook or Twitter instead of browsing the web for information.  Popular stories can bring a large amount of traffic from social media to your website.  This is great for branding and exposure.  The social media sites, themselves, do not offer much value, but the traffic that they can bring to your website does help drive up your rank in search engine results.  Social media sites offer direct links, which often include nofollow tag.  These sites are frequently crawled by search engines, so links from them help bots find your web pages quickly.


Social media sites have high domain authority, so they can help your website rank well on search engine results.  Most pages on these sites can rank well for targeted keywords.  This helps create various search listings for businesses or brands.


Search engines like Google and Bing are working to incorporate other content into their results.  Some of the content includes reviews, ratings, videos, map listings, images, and other items.  However, keyword is still a huge factor even for social media SEO.  The biggest search engines use various forms of link and keyword analysis in order to determine web ranks.  So, even for social media SEO, you need to do keyword research and optimise your pages for these targeted keywords.


August 29, 2019

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